Philips x SOLE DXB [concept] - Briefed to design an impactful and engaging stand to promote Philips' new shoe cleaner at SOLE DXB while - the concept integrates a futuristic shoe wash x diner mash-up. The futuristic diner with a retro twist not only offers a sampling experience of the event, but the crowds get to enjoy bites and drinks while their sneakers are cleaned.
The giveaway box was a reflection of the neon retro colors in line with the concept's visual language - it contained a set of attachable retro skates as well as a sneaker cleaner.
The giveaway box was a reflection of the neon retro colors in line with the concept's visual language - it contained a set of attachable retro skates as well as a sneaker cleaner.
