Vans x McLaren - Briefed to design an experience-driven space for VANS for Sole DXB, the region's sneaker and lifestyle festival, the concept direction of the VANS majlis was created; where the iconic brand merged with nostalgia-driven Arab design to create a modern take in its kitsch fusion.
The space was one of the most visited and shared at the festival, with numerous interaction points spread throughout the area from artist-led designs and T-shirt printing to shoe customization, creating endless possibilities and resulting in their limited edition merchandise line getting completely sold-out.
The space was one of the most visited and shared at the festival, with numerous interaction points spread throughout the area from artist-led designs and T-shirt printing to shoe customization, creating endless possibilities and resulting in their limited edition merchandise line getting completely sold-out.
