Vuse x McLaren - F1 2022 - the concept for the experiential design of the campaign was rooted to Anna Tangles' car livery design for McLaren, a collaboration that surfaced out of Vuse and McLaren's 'Driven by Change' initiative. The collaboration highlights the aims of this partnership; shining a light on regional creatives and artists as representatives and initiators of change.
The event's activation was the unveiling of Anna's livery design, and featured a gallery showcasing the work of DBC creatives. An invitation box was sent to guests of the event as a sneak teaser of the livery design prior to the unveiling.
The event's activation was the unveiling of Anna's livery design, and featured a gallery showcasing the work of DBC creatives. An invitation box was sent to guests of the event as a sneak teaser of the livery design prior to the unveiling.
